“It’s too expensive”

Seth Godin writes:

Companies don’t care about you.

Brands don’t care about you.

Institutions don’t care about you either.

The only people who are able to care about you are people.

The question is, then, is this institution owned, organized, and run by people who will allow the people who work there to care?

Generally, the answer is “no”, because caring is unpredictable, hard to command and regulate, and sometimes expensive in the short run.

What a shame.

“It’s too expensive.”

“We can’t afford it.”

Not anymore. Barriers like these are extinct. People still using them just don’t know it yet.


4 thoughts on ““It’s too expensive”

  1. Was there supposed to be more to this post? You’d think there’s be a lot more to say on this topic!!!

    I heard this a LOT when I was a kid. Often I did not get something because it cost more than it did in the past.

    1. There is a lot more to say. My parents did the same thing. A common occurrence perhaps? I thought the Godin quote was a pretty self-contained post, with a little embellishment. I’m going to take your comment as a suggestion for more. It’s on the way!

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